MIT Sloan Sports Analytics Conference Speaker | Jennifer Ferron

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Jennifer Ferron

Chief Marketing Officer, Kraft Sports & Entertainment

About

Jen Ferron is the CMO of Kraft Sports & Entertainment (KSE). KSE owns the New England Patriots, New England Revolution, Boston Uprising, Gillette Stadium and Patriot Place. Ferron has over 20 years of professional sports league experience and as an early adopter of customer data and analytics, works closely with the Kraft Analytics Group (KAGR) to leverage insights critical to making strategic business decisions.

Jennifer Ferron

Speaker's Events

Esports Ownership: A New Challenger Approaches

2018 Conference

Direct-To-Consumer: Disrupting & Engaging Today's Sports Fans (Presented By Rakuten)

The ability to create and view content on-the-go has changed how fans engage with their favorite teams on game days and beyond.

2019 Conference

Videos

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Katie Hodel

Senior Director of Business Growth & Marketing, KAGR (Kraft Analytics Group)

Steve Pagliuca

Chairman, CEO and Founder, PagsGroup | Co-Owner and Managing General Partner, Boston Celtics | Co-Owner and Co-Chairman, Atalanta

Travis Trembath

Vice President of Fan Strategy & Experience, PGA TOUR

Allison Feaster

Vice President of Team Operations & Organizational Growth, Boston Celtics

Michele Steele

Correspondent, ESPN

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