Speaker Profile
Jennifer Ferron
Chief Marketing Officer, Kraft Sports & Entertainment
ABOUT
Jen Ferron is the CMO of Kraft Sports & Entertainment (KSE). KSE owns the New England Patriots, New England Revolution, Boston Uprising, Gillette Stadium and Patriot Place. Ferron has over 20 years of professional sports league experience and as an early adopter of customer data and analytics, works closely with the Kraft Analytics Group (KAGR) to leverage insights critical to making strategic business decisions.
Jennifer Ferron
Speaker's Events
SSAC
2019 Conference
The ability to create and view content on-the-go has changed how fans engage with their favorite teams on game days and beyond.
Jennifer Ferron
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