MIT Sloan Sports Analytics Conference Speaker | Jennifer Ferron

No items found.

Jennifer Ferron

Chief Marketing Officer, Kraft Sports & Entertainment

About

Jen Ferron is the CMO of Kraft Sports & Entertainment (KSE). KSE owns the New England Patriots, New England Revolution, Boston Uprising, Gillette Stadium and Patriot Place. Ferron has over 20 years of professional sports league experience and as an early adopter of customer data and analytics, works closely with the Kraft Analytics Group (KAGR) to leverage insights critical to making strategic business decisions.

Jennifer Ferron

Speaker's Events

Esports Ownership: A New Challenger Approaches

2018 Conference

Direct-To-Consumer: Disrupting & Engaging Today's Sports Fans (Presented By Rakuten)

The ability to create and view content on-the-go has changed how fans engage with their favorite teams on game days and beyond.

2019 Conference

Videos

Other Speakers

Nate Ronsse

Data Solutions Architect, Trace3

Xuan Liu

Professional Poker Player

Daryl Morey

President of Basketball Operations, Philadelphia 76ers

Matt Rousso

Managing Director, Trace3

Claire Rogers

Senior Social Media Manager, GOLF.com / GOLF Magazine

See All Speakers