Speaker Profile

Fi Birch, founder of Pro Athlete Online, rehabilitated reputation management. Armed with analytics, an earned understanding of athletes, expectations of coaches, organizations and fans (from 9 years as a team physiologist) and 21 years of brand marketing. With this toolbox, Fi delivers custom strategic guidance, true to the individual, that impacts beyond engagement and reach. She’s known for turning difficult situations into opportunities for organizations, sponsors, and athletes at all levels. She pioneered award-winning, real-time response campaigns for McDonald’s Canada (Your Questions) and sponsors of FIFA and PanAm. 8 years on these campaign types are industry standard. Fi is called to help protect and, when needed, improve reputation. By nature of her work, her client list is protected but include MLB, NHL and NHLCA, USA Hockey, USHL, Motorsport, Olympic level snowboarders and pro triathletes. Notable keynotes include the NHLDraft/USA Hockey and Social Media Marketing World.