CMO, Los Angeles Rams
Kathryn Kai-ling Frederick joined the Los Angeles Rams as Chief Marketing Officer in summer of 2021. In this role, Frederick leads all areas of marketing and media including brand strategy and experience, creative, game presentation, demand generation, social, digital, performance analytics and content for the team.
Frederick was most recently Chief Marketing Officer at Live Nation Entertainment running a center of excellence in Marketing and Data for all LNE divisions. Under her executive leadership, Live Nation Entertainment connected over 300 million global live event fans to music, theater, and sporting events through robust CRM and digital marketing and data centric programs. Frederick evolved the Ticketmaster Marketing and Product organizations to enrich the fan engagement experience with best-in-class technology platforms and business-critical insights. In her role, she served to bring together data, technology and the magic of live events to acquire, inspire and engage fans.
Prior to Live Nation and Ticketmaster, Frederick held a number of senior roles leading digital and business transformation at brands such as Yahoo!, Modern Luxury Media and Pricegrabber. She is an advisor and investor in a number of early-stage consumer technology companies, and participated in the 2016 White House Summit of the United State of Women.
Frederick was born and raised in Los Angeles. She earned her BA from Bryn Mawr College, her MBA from MIT Sloan School of Management, and her MPA from Harvard Kennedy School. She currently lives in Inglewood with her husband Chris, and her two daughters, Kylie and Charlotte