← Back to Career Board

CRM Manager

Company Name: 
Tepper Sports & Entertainment
Charlotte, NC
Type of Company:
Sports Team
Position Type:
Contact Name: 
Max Warwick
Contact Email:
Date Posted:
September 30, 2022
Anticipated Start Date:
November 28, 2022

Position Description


- Tepper Sports & Entertainment, the parent company to the NFL’s Carolina Panthers, MLS’s Charlotte Football Club, and Bank of America Stadium events, is looking for a CRM & Database Manager to help lead the strategic development and execution of our CRM & database management, workflow, and optimization. This role will be part of the Business Strategy & Analytics Team and will work closely with several groups across the organization including Ticketing Sales & Service, Digital Marketing, and Finance. This person should have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure. Tepper Sports & Entertainment looks to provide its fans with the best fan experience and this role is critical to helping deliver on that promise.


- Serve as the primary point of contact for KORE and Microsoft Dynamics, as well as the internal database administrator and subject matter expert

- Responsible for training sales & service staff in CRM and ensuring that records are being updated and accurately in a timely manner

- Create and develop reports and dashboards for data visualizations to support the day-to-day needs of the organization - Lead all efforts connecting CRM and our data warehouse to other data sources (e.g., email marketing, SMS messaging providers, Formstack, etc.)

- Understand the sources of data that feed into our CRM system and recommend how best to collect, organize, and use this data to maximize revenue and fan engagement Design, build and drive campaigns to better engage our customer base

- Analyze campaign performance and clearly articulate insight into how to improve engagement

- Provide recommendations to the Ticket Sales and Service leadership team on how to leverage our CRM to execute on their strategic vision, including lead scoring, prospecting, and retention strategies

- Assist marketing to develop target audiences for sales and service communications (email, social, web, print, etc.)

- Own all day-to-day CRM administrative responsibilities, including: data manipulation, field/object creation and workflow/trigger creation Maintain data hygiene through duplicate identification and contact merging

Desired Qualifications

Minimum Qualifications:

- BA/BS degree in a relative field or equivalent work experience required

- Minimum three (3) years of experience in CRM campaign creation, workflow, and execution

Preferred Qualifications:

- Managerial experience and/or a previous role as team leader strongly preferred

- Experience with KORE and/or Microsoft Dynamics is strongly preferred

- Experience with SQL is preferred

- Experience with Tableau is preferred

- Experience with marketing automation software with integration to CRM systems is a plus

- Experience with Ticketmaster / Archtics a plus

Essential Functions:

- Ability to collaborate with cross-functional teams to achieve desired outcome

- Self-starter with a hands-on approach, good instincts for prioritization and the ability to work under a high-pressure, fast-paced environment

- Strong analytical, project management and communication skills

- Agile and able to respond effectively to the rapidly changing needs of a fast-paced / high-growth organization

- Demonstrated ability to meet deadlines in a dynamic environment

- Must be able to handle confidential, privileged, and/or sensitive information with carefully and with sensitivity

How to Apply

Apply online using this link: https://us62e2.dayforcehcm.com/CandidatePortal/en-US/cp87/Posting/View/1779