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Activities

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Panels
Competitive Advantages
Activities
Workshops
Day 1
  —  
7:30 pm
Bill James Room

Reinventing a Business: The Future of Sports Business

On this panel, leaders of some of the world’s most prominent companies driving the sports ecosystem discuss their proactive approach to understand customer needs, the changing business dynamics and the challenges keeping their businesses as industry leaders.

Day 1
  —  
7:30 pm
Day 1
  —  
7:30 pm
Competitive Advantage North

The Biggest Comebacks and Collapses in Golf

Big comebacks represent sustained great performance under pressure and make for memorable golf tournaments.

Day 1
  —  
7:30 pm
Day 1
  —  
7:30 pm
Competitive Advantage Room South

College Football Analytics: Analyzing Tracking Data and Film Concurrently to Get an Upper Hand

Football coaches want every tool possible to help them make smart decisions when it comes to analyzing opponents, assessing recruits, and helping the team improve

Day 1
  —  
7:30 pm
Day 1
  —  
7:30 pm
Pat Summitt Room

Game (Show) Theory: An Omnibus Conversation with Jeopardy GOAT Ken Jennings and Nate Silver

What is “the next field to be transformed by analytics”? Tune in to hear the clue.

Day 1
  —  
7:30 pm
Day 1
  —  
8:00 pm
Competitive Advantage Room South

Football & CTE: How New Data Can Save the NFL

Pundits have predicted the demise of the NFL ever since our research team published that the 110 of the first 111 former NFL players to have their brains studied at Boston University post-mortem were diagnosed with CTE, a degenerative brain disease caused by playing football.

Day 1
  —  
8:00 pm
Day 1
  —  
8:00 pm
Competitive Advantage North

How Cricket Innovates at 100mph presented by Outsystems

Not always the first sport that springs to mind when thinking about digital innovation, the England and Wales Cricket Board has been on a transformation of its own over the last few years to becoming an evidence-based, data-driven organisation from top to bottom

Day 1
  —  
8:00 pm
Day 1
  —  
8:45 pm
Bill James Room

Player Empowerment: I've Got The Power

In recent years we’ve seen an undeniable increase in player influence with regards to what they make, where they play, and how they leverage their brand beyond the team.

Day 1
  —  
8:45 pm
Day 1
  —  
8:45 pm
Bill Walsh Room

Hockey Analytics: A Faceoff With Data

The use of analytics to support important decision-making in the NHL has increased significantly over the past few years, but the real revolution is still to come.

Day 1
  —  
8:45 pm
Day 1
  —  
8:45 pm
Competitive Advantage North

USA Swimming: The Analytics Driving Olympic Performance

At the 2016 Olympic Games, USA Swimming won 33 medals – the most of any sport at the Olympics and over 25% of all US medals. 15 of those 33 medals were less than 0.5 seconds away from 4th place

Day 1
  —  
8:45 pm
Day 1
  —  
8:45 pm
Competitive Advantage Room South

The Relevant and the Frequent: Engaging Soccer Coaches with Visual Analytics. An FC Barcelona Story

Soccer, the sport with the highest point value in the world, has a fundamental problem when it comes to analyzing it: there are many frequent events and very few that are relevant.

Day 1
  —  
8:45 pm
Day 1
  —  
8:45 pm
Pat Summitt Room

Sponsorships In The 2020s: Leveraging Technology to Uncover Gems Presented By Hookit

From headphones to tennis shoes, sponsorship influences buying decisions because of one simple reason: fans want to be like their sports idols.

Day 1
  —  
8:45 pm
Day 1
  —  
9:15 pm
Competitive Advantage North

The Football Development Model: Youth Football Reimagined

Join USA Football CEO and Executive Director Scott Hallenbeck to gain insight on the Football Development Model (FDM).

Day 1
  —  
9:15 pm
Day 1
  —  
9:15 pm
Competitive Advantage Room South

Open for Business: How An Open Distribution Ticketing Network is Changing the Way the NFL Operates presented by KAGR

The NFL entered into new ticketing partnerships at the start of the 2018 season, embracing an innovative open distribution ticketing network model to provide more verified access points for fans to buy tickets and gain a deeper understanding of season ticket members, primary and secondary ticket purchasers, and transferred tickets.

Day 1
  —  
9:15 pm
Day 1
  —  
10:00 pm
Competitive Advantage North

Introducing a New Model of Pro Team Sports: Athletes Unlimited

Athletes Unlimited is a new model of pro sports where athletes are decision-makers and individual players are champions of team sports.

Day 1
  —  
10:00 pm
Day 1
  —  
10:00 pm
Bill James Room

Start Me Up: Innovation & Entrepreneurship

Reddit, the Segway, Daily Fantasy Sports, and predicting presidential elections.

Day 1
  —  
10:00 pm
Day 1
  —  
10:00 pm
Pat Summitt Room

Tackling Name, Image, and Likeliness in College Sports

California’s passing of the Fair Pay to Play Act in late 2019 reignited the longstanding, nationwide debate over collegiate athlete compensation.

Day 1
  —  
10:00 pm
Day 1
  —  
10:00 pm
Bill Walsh Room

Innovating For The Next Generation of America's Pastime Presented By Google Cloud

America’s pastime has seen attendance drop in recent years, yet the league set digital ticketing and consumption records in 2019.

Day 1
  —  
10:00 pm
Day 1
  —  
10:30 pm
Competitive Advantage North

Getting Real with Real-Time Data presented by AXS

Mike Conley, Cavaliers Operating Co. LLC’s Chief Information Officer, provides a deep dive into how the organization is leveraging AXS’ real-time data streams to reshape the fan experience and day-to-day business.

Day 1
  —  
10:30 pm
Day 1
  —  
11:15 pm
Bill James Room

A New Arena: Careers After Sports

A professional athlete’s lifepath after retiring can be as unpredictable as their career between the lines.

Day 1
  —  
11:15 pm
Day 1
  —  
11:15 pm
Pat Summitt Room

Investing With the Bulls: Wall Street Analytics In Sports

Not only has the popularity of sports investing increased in recent years, but the value of sports franchises has grown by 3-5x in the past decade.

Day 1
  —  
11:15 pm
Day 1
  —  
11:15 pm
Bill Walsh Room

How Big is Your Jumbotron: Optimizing the Venue Experience

Over the past decade, 85% of sports venues have invested in significant improvements to meet the changing needs of fans and enhancing the overall experience.

Day 1
  —  
11:15 pm
Day 1
  —  
12:30 am
Competitive Advantage Room South

It’s All Hoops: The Intersection of NBA Analytics, Fantasy and Gambling presented by ESPN

On ESPN.com, there are separate verticals for the NBA, fantasy basketball, gambling and analytics.

Day 1
  —  
12:30 am
Day 1
  —  
12:30 am
Bill James Room

MLS Growth Story: A Conversation With Don Garber and Jonathan Kraft

Today, Major League Soccer (MLS) is one of the most successful growth stories in American sports history.

Day 1
  —  
12:30 am
Day 1
  —  
12:30 am
Pat Summitt Room

Save the Data: The Future of Data & Technology

Technology has transformed how sports organizations engage with their fans and collect information.

Day 1
  —  
12:30 am
Day 1
  —  
12:30 am
Bill Walsh Room

Finding the Favorite: Engaging Fans and Bettors

Daily Fantasy captivated a generation of players that do not consider themselves sports bettors.

Day 1
  —  
12:30 am
Day 1
  —  
12:30 am
Competitive Advantage North

Using Google Cloud to Take Sports Analytics to the Next Level presented by Google Cloud

The increasing volume, variety, and velocity of sports data provides both great opportunities and challenges for data scientists working in sports.

Day 1
  —  
12:30 am
Day 1
  —  
1:00 am
Competitive Advantage North

At the Intersection of AI and Human Potential

Sports analytics focuses on new ways to create and slice data, like that found on the back of an athlete’s trading card.

Day 1
  —  
1:00 am
Day 1
  —  
1:00 am
Competitive Advantage Room South

Leveraging Data in Sponsorships

The business of sponsorships is rapidly evolving as the needs of businesses continue to grow and demand more data to support their partnerships.

Day 1
  —  
1:00 am
Day 1
  —  
1:45 am
Pat Summitt Room

Basketball Analytics: Nothin' But Net... Rating

Analytics has revolutionized the modern game, but there are changes happening off the court that are unseen by the public.

Day 1
  —  
1:45 am
Day 1
  —  
1:45 am
Bill James Room

Changing Sports: Beyond Ownership

While wins and losses are paramount, learn how owners and team leaders of some of sports’ most beloved teams – Boston Celtics, Philadelphia 76ers, and the emerging celeb-favorite Los Angeles FC – are extending their sports property investments in creative and meaningful ways.

Day 1
  —  
1:45 am
Day 1
  —  
1:45 am
Bill Walsh Room

Press any Key to Start: How to Build an ESports Brand

In 2019, The Overwatch League was the only major sports league to show a rise in television viewers from the 18 to 34-year-old demographic.

Day 1
  —  
1:45 am
Day 1
  —  
1:45 am
Competitive Advantage Room South

Measuring the Immeasurable: Solving Soccer Analytics Using Machine Learning and Computer Vision presented by STATS Perform

Measuring team and player performance in soccer is extremely challenging due to the continuous, low-scoring and strategic nature of the game

Day 1
  —  
1:45 am
Day 1
  —  
2:15 am
Competitive Advantage Room South

Data Driven: How the Giants Are Using Analytics to Satisfy Parking Demands

The San Francisco Giants are building a new foundation to support their business. Literally. The Mission Rock development will be a new mixed-use neighborhood consisting of parks, open space, residential, commercial and retail construction.

Day 1
  —  
2:15 am
Day 1
  —  
3:00 am
Pat Summitt Room

Soccer Analytics: The Beautiful Game Meets the Analytics Edge

The arms race is on – more teams from FC Barcelona to Liverpool are using analytical tools to influence and inform their technical decisions, transfer market game plan, and scouting strategies.

Day 1
  —  
3:00 am
Day 1
  —  
3:00 am

Using Data and Analytics to Create Content Strategies to Protect and Improve Reputation

Every athlete, team and sponsor will at some point be directly, or indirectly involved in a crisis of reputation.

Day 1
  —  
3:00 am
Day 1
  —  
3:00 am
Competitive Advantage Room South

Rushing to Analytics: Hockey’s Ability to Predict and Project Talent

Hockey is traditionally a conservative sport with a lot of attention paid to scouting.

Day 1
  —  
3:00 am
Day 1
  —  
3:00 am
Bill James Room

Fanalytics 2.0

In our first “Fanalytics” panel in 2013, we speculated the ways to collect and use data to improve the fan experience.

Day 1
  —  
3:00 am
Day 1
  —  
3:30 am
Competitive Advantage Room South

Sports Storytelling: Lessons Learned from Sue Bird and the “Bullet Man”

The most impactful journalism is distinctive not derivative. It tells the stories no one else is telling.

Day 1
  —  
3:30 am
Day 1
  —  
3:30 am
Competitive Advantage North

Formula 1 x Sustainability: Launching the Sport’s First-Ever Sustainability Strategy

Over its 70 year history, Formula 1 has pioneered numerous technologies and innovations that have positively contributed to combat carbon emissions.

Day 1
  —  
3:30 am
Day 1
  —  
4:15 am
Bill James Room

Making the Right Play: Optimizing the NBA's Season Structure

For more than 50 years the NBA has operated with an 82-game regular season, but is this the optimal season structure?

Day 1
  —  
4:15 am
Day 1
  —  
4:15 am
Pat Summitt Room

No Industry is Safe: The Opioid Epidemic in Sports and Society

Addiction is now the leading cause of death in America for those under 50.

Day 1
  —  
4:15 am
Day 2
  —  
12:45 pm
Pat Summitt Room

Defending The Pass: Using Player Tracking Data to Gain New Insights Presented By ESPN

“You have to pass to set up the run.”

Day 2
  —  
12:45 pm
Day 2
  —  
7:30 pm
Bill James Room

Moneyball To Homerball With Bill James and Tom Tango

Arguably the two greatest baseball analytics minds of all time will meet on stage for the first time to discuss the Sabermetrics that Bill James created and Tom has revolutionized

Day 2
  —  
7:30 pm
Day 2
  —  
7:30 pm
Competitive Advantage Room South

Finding Expected + Unexpected Goals in the NHL

Expected goals are the foundation of some of the most popular and comprehensive stats in hockey analytics today, advancing discussions beyond the shot totals more popularly known as “Corsi.”

Day 2
  —  
7:30 pm
Day 2
  —  
8:00 pm
Competitive Advantage Room South

Instant Feedback: Using Real-time Data to Improve Training, Case Studies from MIT Sports Lab

There’s an abundance of data being collected on athletes in training settings, yet without coaches and athletes being able to quickly access this information near real-time, the value and utility of this information can be greatly diminished.

Day 2
  —  
8:00 pm
Day 2
  —  
8:45 pm
Bill James Room

Moving The Chains: Advancing Football Analytics

Information from player tracking to advanced metrics is shaping how rosters are constructed, players prepare, and coaches call games. Viewers can expect to see Next Gen Stats on every broadcast.

Day 2
  —  
8:45 pm
Day 2
  —  
8:45 pm
Pat Summitt Room

Built To Last: The Importance of Inclusion & Diversity in Sports Organizations Presented By Wasserman

Countless studies have shown that diverse teams outperform homogeneous counterparts. Yet in an environment where everyone is looking for a competitive edge, why is the sports industry so far behind?

Day 2
  —  
8:45 pm
Day 2
  —  
9:00 pm
Competitive Advantage Room South

Intangibles: Unlocking the Science and Soul of Team Chemistry

Does team chemistry exist? If so, what is it? And how does if affect productivity?

Day 2
  —  
9:00 pm
Day 2
  —  
9:30 pm
Competitive Advantage Room South

The Power of Location Data Presented by Deloitte

Our presentation will focus on the power of location data and how sports teams can use this information to better predict fan behavior, provide more personalized fan experiences, and increase the value of sponsorships.

Day 2
  —  
9:30 pm
Day 2
  —  
10:00 pm
Bill James Room

The Sports Learning Curve: Why Teams are Slow to Learn and Adapt

Let’s face it, despite decades of data and statistical analysis to lean on, players, coaches and GMs alike continue to fall into predictable behavioral traps when it comes to decision making.

Day 2
  —  
10:00 pm
Day 2
  —  
10:00 pm
Pat Summitt Room

Ticketing Analytics: Secondary To None

Ticketing and game attendance remains the cornerstone of sports organizations.

Day 2
  —  
10:00 pm
Day 2
  —  
10:30 pm
Competitive Advantage Room South

Numbers Don’t Lie: Using Data in the Weight Room to Enhance On-Field Performance

Periodization of a training program has been a long debated topic, especially when it comes to in-season training.

Day 2
  —  
10:30 pm
Day 2
  —  
11:00 pm
Competitive Advantage Room South

Playing Catchup: Estimating Player & Positional Value in (American) Football presented by ESPN

Football is the least amenable major American sport to estimate all player contributions due to fewer player stats, scoring events, and games.

Day 2
  —  
11:00 pm
Day 2
  —  
11:30 pm
Bill James Room

The Path to Greatness

Sports are mythic, and a backdrop for life. What does it take to become the greatest of all time?

Day 2
  —  
11:30 pm
Day 2
  —  
11:30 pm
Bill Walsh Room

Dark Arts: What the Sports World Can Learn From Chess - Panel Discussion and Chess Simul With GM Robert Hess

What happens in Chess will eventually happen in all sports

Day 2
  —  
11:30 pm
Day 2
  —  
11:30 pm
Pat Summitt Room

Sports Gambling Innovation: Betting on the Future Presented by Sig Sports Analytics

In the 18 months since the Professional & Amateur Sports Protection Act was overturned by the U.S. Supreme Court, revenue generated across states offering legal gambling has reached an astounding $15 billion.

Day 2
  —  
11:30 pm
Day 2
  —  
12:00 am
Competitive Advantage Room South

Using Digital Ticketing to Drive Value

The Boston Bruins business operations team made a significant decision heading into the 2017-18 season.

Day 2
  —  
12:00 am
Day 2
  —  
12:45 am
Bill James Room

"3s & Frees": The Evolving Nature of Basketball

Basketball is undeniably an evolving sport. From the run and gun in the ‘60s to the physical slugfest in the ‘90s to the “threes and frees” of today, the game has transformed and reinvented itself over and over again.

Day 2
  —  
12:45 am
Day 2
  —  
2:15 am
Bill James Room

The Boardroom: The Making Of A Superstar

Executive produced by Kevin Durant and Rich Kleiman, The Boardroom brings fans inside the business of sports, featuring real-time conversations with athletes and executives about what’s really changing the game.

Day 2
  —  
2:15 am
Day 2
  —  
2:15 am
Pat Summitt Room

Pass The Secret Sauce: Learning Across Sports

Athletes, coaches, analysts, and executives have remained siloed in their respective sports for decades.

Day 2
  —  
2:15 am
Day 2
  —  
3:30 am
Bill James Room

Sports in 2040: Hindsight is 2020

In 2040, the NBA has a 5-point line, NFL stadiums seat 40,000 as fans watch via VR, Amazon will own MLS, and MLB games finish in less than an hour.

Day 2
  —  
3:30 am
Day 2
  —  
3:30 am
Pat Summitt Room

1:1 With Enes Kanter

Howard Beck sits down with Boston Celtics center Enes Kanter for a wide-ranging conversation on his unique basketball career and his stance on expressing his beliefs and freedom of speech.

Day 2
  —  
3:30 am
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