Wendy Moe

Wendy Moe

Associate Professor of Marketing -University of Maryland Robert H. Smith School of Business

Professor Moe is an expert in the area of online behavior and early sales forecasting. Her research has focused on developing statistical methods and models for internet clickstream data, online social media/user-generated content and entertainment sales (e.g., sales of music, event tickets,etc). Professor Moe’s research has appeared in numerous leading journals. She serves on the editorial boards for Journal of Marketing and Journal of Interactive Marketing and has been recognized by the American Marketing Association as the Emergent Female Scholar and Mentor in the field of marketing with the 2010 Erin Anderson Award. Professor Moe served on the Academic Assessment Panel for the U.S. Census Bureau and assisted in the development of the 2010 Census Communications campaign. She has also worked with several firms to develop and implement state-of-the-art statistical models in the context of web analytics and product forecasting. Professor Moe earned her Ph.D., MS and BS from the Wharton School at the University of Pennsylvania and has her MBA from Georgetown University.