Chief Marketing Officer, Philadelphia Eagles
Tim McDermott has most recently served as the Chief Marketing Officer for the Philadelphia Eagles and the Washington Capitals.
Over his professional career which has included leadership roles with 3 NFL teams, 1 NHL team, and Comcast, McDermott has led brand development, strategic marketing, business development, corporate sponsorships, communications, community relations, digital and social media, internet, broadcast production, media partnerships, CRM/database management, game entertainment, and merchandise sales.
With 15 years of successfully marketing billion dollar consumer oriented sports brands, McDermott has extensive experience with both traditional and new media and accelerating growth through the development of marketing and digital platforms. The launch of an innovative content strategy resulted in the production of the most video programming in Eagles history, generated their highest cumulative TV ratings ever, and transitioned philadelphiaeagles.com into its own scalable network. Over a three year period, Eagles Television Network was nominated for 28 Emmy Awards.
McDermott was also responsible for the team’s branding efforts, which garnered 16 Philadelphia ADDY Awards, including Best In TV. He started the Eagles Tackling Breast Cancer campaign in 2004 which has since grown into an NFL wide platform. During his time in Philadelphia, the Eagles brand was recognized by Forbes as the fastest growing brand in sports. In 2011, the Eagles were named the Global Sport Team of the Year by Beyond Sport and were recognized as one of the Top Workplaces in Philadelphia.
From 2006-09, McDermott lead the Washington Capitals’ marketing and communications efforts and aided in the successful turnaround of the franchise. In 2009, the team sold out all 41 home games for the first time in franchise history. McDermott’s time in the nation’s capitol was highlighted by record increases in attendance, television ratings, merchandise sales, ticket sales, and web traffic and included the re-launch of the Capitals brand identity, logos, and uniforms.
In addition to his experience in the NFL and NHL, McDermott also spent several years with Comcast in New Media Development creating and incubating new business ventures in areas such as entertainment, video, energy, and health care. Earlier in his career, he served as Assistant Director of Sales and Marketing for the San Diego Chargers and began his career in Corporate Sponsorships with the Jacksonville Jaguars.
McDermott earned his MBA from Harvard and a bachelor’s degree from Cornell, where he was a three-year letter winner for the Big Red football team. McDermott was named to the 2011 Philadelphia Business Journal’s 40 Under 40. Tim’s brother (Sean) is the Defensive Coordinator for the Carolina Panthers.