T. Bettina Cornwell (Ph.D. The University of Texas) is the Edwin E. and June Woldt Cone Professor of Marketing in the Lundquist College of Business at the University of Oregon. Prior to joining the University of Oregon, she was Professor of Marketing and Sport Management at the University of Michigan.
Bettina’s research on corporate sponsorship has appeared in the Journal of Advertising, Journal of Experimental Psychology: Applied, and Journal of the Academy of Marketing Science. Her book Sponsorship in Marketing: Effective Communication Through Sports, Arts and Events was published by Routledge in 2014.
She was the 2009 American Marketing Association award recipient for “Distinguished Contributions to the Scientific Understanding of Sports Business” and the 2016 Stewart Distinguished Professor at the Lundquist College of Business.