Director, Precision Market Insights at Verizon Wireless
Stephanie Bauer Marshall is the director of Precision Market Insights at Verizon Wireless, a business segment that Ms. Marshall incubated and launched in 2012. This new business line focuses on providing brands with a variety of licensed and custom solutions, powered by layering behavioral audience insights based on mobile engagement, location, and demographic information. Before launching Precision Market Insights, Ms. Marshall led Verizon Wireless’ mobile marketing and advertising group, where she launched the company’s first mobile web advertising programs. Through Precision Marketing Insights, Ms. Marshall is continuing to drive the company’s mobile advertising strategy and launch new advertising and marketing products.
Prior to joining Verizon Wireless, Ms. Marshall was at Merchant Link, a subsidiary of J.P. Morgan Chase, where she was responsible for defining and marketing the company’s existing products and directing the strategy for new product creation. During her time at Merchant Link, Ms. Marshall developed a secure transactions product that was awarded a patent. Previously, Ms. Marshall spent nearly five years at the Cellular Telecommunications & Internet Association’s (CTIA-The Wireless Association) in the Wireless Internet Development group. Ms. Marshall’s extensive experience also includes roles in client-side marketing, branding and creative development.
Active in the Mobile Marketing Association, Ms. Marshall helped create the industry’s mobile advertising and mobile coupon standards. She currently serves as on the MMA Board of Directors as well as the Internet Advertising Bureau’s Mobile Center of Excellence Board of Directors.
Ms. Marshall is also on the board of the University of Maryland Robert H. Smith School of Business Alumni Association. While at the Smith School, she co-founded and served as the first president of the Part-Time MBA Association, a student organization aimed at serving the needs of part-time students and improving the Smith community.
Ms. Marshall has a BA in Communications, Legal Institutions, Economics and Government from American University with international experience in trade relations at the Universitie catholique de Louvain in Brussels, Belgium. Ms. Marshall received her MBA from the Robert H. Smith School of Business at the University of Maryland.