As Chief Marketing officer for William Hill, Sharon Otterman is responsible for creating William Hill ’s marketing strategy, building a marketing organization, and introducing the brand and sports betting to the U.S, to scale and rapidly grow William Hill’s business.
Prior to William Hill, Ms. Otterman was the Executive Vice President and Chief Marketing Officer of The Madison Square Garden Company. Ms. Otterman was responsible for planning and directing brand strategies that enabled growth across the Company’s sports, media and entertainment businesses. She worked closely with the executive management team to set the company’s brand vision and ensuring that the Company continued to deliver a world-class experience for consumers. Her areas of focus were marketing strategy, media planning, digital content, customer loyalty, consumer insights, business intelligence, and creative services.
Ms. Otterman has more than 25 years of experience in developing brands for some of today’s most well-known companies. She joined MSG in April 2015 after nearly six years at NBCUniversal, where she most recently served as Senior Vice President and Chief Marketing Officer for MSNBC and NBC News. Her responsibilities included overseeing the design and implementation of all marketing strategies and programs. In addition, she led the efforts for brand development, media planning and consumer insights.