Producer of NBA LIVE, EA Sports
Sean O’Brien is lead producer for the EA SPORTS franchise NBA LIVE where he is responsible for the strategic and creative direction of the videogame. O’Brien was promoted to the flagship EA SPORTS basketball franchise in November 2008 after six years developing the EA SPORTS college basketball franchise NCAA Basketball into the No. 1 selling college basketball videogame of all-time. A native of Ottawa, Ontario, O’Brien started his career as EA’s first motion capture subject on the NBA LIVE franchise while starring on the varsity basketball team at his alma mater, Simon Fraser University. O’Brien was a power forward on the SFU Clan teams coached by current Toronto Raptors head coach Jay Triano. O’Brien also consulted with EA on product authenticity and quality control, and after graduating with a Bachelor’s Degree from SFU, he began work full-time in the interactive game industry with Radical Entertainment, another Vancouver-based videogame maker. O’Brien returned to EA to work on NBA LIVE before moving to more senior positions on NCAA Basketball, which at the time was known as NCAA March Madness. He has returned to the LIVE franchise and has a vision in place to return it to its former glory.