Scott MacIntosh

Head of Sports Analytics & Business Development - North America, SAP SE

Scott has spent over 15 years working within the Sports Industry including roles within 4 of the 5 major sports leagues (NHL, NBA, MLS, MLB). Included amongst the organizations he’s worked for are the Montreal Expos, Toronto Maple Leafs, Ottawa Senators, Toronto Raptors and Toronto FC.

During his time developing his knowledge of the industry his roles have spanned across a number of different areas of the sports business. Amongst those leadership roles are time spent within the Player Operations, Ticket Sales, Premium Sales, Sponsorship, & Business Analytics side of the industry.

He has earned an MBA from McGill University specializing in strategy & marketing and a Masters in Management Analytics from Queen’s University specializing in Pricing Optimization & Marketing Analytics.

Scott is an avid traveler who enjoys soccer, triathlon and has completed both the Boston & NYC Marathons as part of Achilles International as a guide for a visually impaired athlete.