President Gatorade NA and Global CMO
Sarah Robb O’Hagan joined PepsiCo in June 2008 as Chief Marketing Officer for one of the world’s most iconic sports brands, Gatorade. Under Sarah’s leadership, Gatorade has embarked on a transformational journey from sports drink company to sports performance innovator. In 2009, Sarah and her team guided the successful launch of the G campaign, a long-term approach to contemporizing the brand that builds on Gatorade’s athletic heritage by appealing to a broader range of athletes. Most recently, Sarah has led the launch of the new G Series, a line of products based on the latest science and developed in collaboration with the world’s greatest athletes to deliver fuel, fluid and nutrients to athletes before, during and after physical activity.
In her Gatorade role, Sarah oversees consumer, shopper and sports marketing communications, product innovation, and is a key leader in setting the strategic direction for the overall business.
Sarah joined Gatorade after nearly six years at Nike where she held marketing and general management roles within the U.S. region. Highlights under Sarah’s leadership include: overseeing the Air Max 360 launch, the largest commercial footwear launch for Nike at the time; leading Nike’s U.S. move into the fitness dance business; the development of the Nike Run Hit Wonder tour; and the development of Nike’s fledgling Action Sports business in Southern California. Sarah also participated in the launch of the Lance Armstrong Live Strong campaign and the joint venture with Apple to create Nike+.
Prior to joining Nike, Sarah worked at Atari Interactive where she oversaw the successful relaunch of the brand and at Virgin Atlantic where she conceived and sold-in the Austin Powers/”Virgin Shaglantic” marketing campaign. Sarah began her career with Air New Zealand in marketing.
Throughout her career Sarah has been recognized for her numerous achievements. Her most recent honors include being named to the top 40 Under 40 lists by the Sports Business Journal (2009), the Sporting Goods Association (2010) and Crains Chicago Business (2010). She was also named among Forbes Magazine’s “Most Powerful Women in Sports” (2009) and Ad Age magazine’s Women to Watch (2010).
Sarah graduated with a Bachelor of Commerce in Marketing from University of Auckland, New Zealand and a Diploma in Direct Marketing from the New Zealand Direct Marketing Association. She and her husband, Liam, and sons Sam and Joe and daughter Gabriella, live in Chicago.