Russell is VP, Product Strategy and is responsible for the strategic vision, planning and development of the KORE ProSports Ticketing™, ProSports Sponsorship™, ProSports Suites and Premium™ and ProSports DWA™ software products. Prior to joining KORE, he was the Director of Relationship and Database Marketing for the New York Jets, where he managed a cross-departmental CRM initiative that connected ticketing, sales, service and marketing to execute multi-channel sales and retention campaigns and provide detailed insights into the team’s corporate and consumer business efforts.
In addition to his work with KORE, Russell is the founder and primary author for TheBusinessOfSports.com, an industry blog that discusses practices in sports business and hosts the annual Sports Business Week series of industry networking events around the world. Russell earned his MBA from the W.P. Carey School of Business at Arizona State University and his BS in Computer Science from Rutgers University.