President, EA Sports
Peter Moore was appointed President of EA SPORTS in September 2007, taking over strategic leadership of one of the most recognized brands in sports and entertainment.
In his role as EA SPORTS President, Mr. Moore is responsible for product development, global product management, marketing, and planning for all packaged goods and online offerings within the EA SPORTS brand, which includes blockbuster videogame franchises such as Madden NFL, FIFA Soccer, NBA LIVE, Tiger Woods PGA TOUR®, NASCAR® and more. Mr. Moore’s global operation of EA SPORTS, which includes the EA SPORTS Freestyle brand and development of more than 15 videogame franchises, is anchored by studios in Vancouver, B.C. (EA Canada) and in Orlando, Fla. (EA Tiburon).
Mr. Moore has more than 25 years of leadership experience in entertainment and consumer products. Prior to joining EA, Mr. Moore was Corporate Vice President of the Interactive Entertainment Business of Microsoft Corp., where he was responsible for leading both the Xbox® and Games for Windows® businesses, driving games development at Microsoft® Game Studios, as well as cultivating relationships with third-party game publishers and developers around the world. Before joining Microsoft, Mr. Moore was president and COO of SEGA of America, where he was responsible for overseeing SEGA’s videogame business in North America. Moore played a pivotal role in the company’s decision to change its business strategy to become a platform-agnostic software publisher. At SEGA, Moore also served as senior vice president, a position in which he was responsible for all marketing initiatives, including the launch of SEGA Dreamcast.
Prior to his role at SEGA, Moore was senior vice president of marketing at Reebok International Ltd., where he oversaw a staff of 450, in addition to the global budget. Earlier in his career, Moore was president of Patrick USA, the U.S. subsidiary of the popular French sportswear company, managing all the company’s operations: marketing, sales, finance and distribution.
Moore holds a bachelor’s degree from Keele University, United Kingdom, and a Master’s Degree from California State University, Long Beach.