Perkins Miller

Chief Digital Officer & Head of Media Operations NFL

Perkins Miller is the Chief Digital Officer & Head of Media Operations for the National Football League.
In this role, Perkins oversees all media operations and digital media activities for the NFL, including NFL Network, NFL Films, NFL.com, NFL Mobile, NFL Now, and NFL Fantasy as well as League-wide social and club digital platforms. Additionally, Perkins is responsible direct-to-consumer OTT service GamePass and managing media reach that exceeds 100 million fans monthly in season. Perkins manages teams in three locations (LA, NY, NJ).
Prior to joining the NFL, Perkins was Executive Vice President for Global Digital Media for WWE, the world’s largest independent sports entertainment company. Perkins was responsible for launching the first-ever “over-the-top” network (“WWE Network”) in February 2014, as well as creating the first-ever global pay-per-view of the last Rolling Stones Concert of 2013. Perkins oversaw the WWE global digital P&L and overall digital operations, including mobile, web, gaming, production, business development as well as content distribution and WWE’s broad social footprint – more than 350 million followers.
Prior to joining WWE, Perkins was Chief Operating Officer and founding member of Vocativ, a new media start up, which launched in 2012. This company, which is based in New York, will applies smart technology to verify information and sources around the world in real-time, leveraging crowd-source and social-source news like never before.
Prior to helping found this company, Miller was the Chief Operating Officer for Universal Sports Network, overseeing all operational aspects of the business, including sales, marketing, business development, production, and digital media. Universal Sports is a partnership between NBC Sports and InterMedia Partners, LP, and is the premier multi-platform media destination for Olympic-related sports programming in the United States. Miller helped the service grow from only 1.5 million households to being available to more than 60 million in 52 markets nationwide, including all of the nation’s top 10 media markets and 20 of the top 25.
Miller has also overseen many of NBC’s largest digital events, including the 2010 and 2008 Olympic Games, which spanned online, mobile, iTV, VOD, EST, and gaming. The combined events drew more than 100 million unique visitors, more than 2 billion pageviews, and more than 115 million videos streamed. Miller establish first-ever partnerships with Twitter and Facebook, creating the first large-scale sports-oriented social events.

Miller also led the successful, first-ever network Internet stream of an NFL football game, dubbed Sunday Night Football Extra, as well as NBC’s online digital event around the 2009 Super Bowl, which featured a partnership with Hulu.com.

Miller has received several Emmy Awards, including an Emmy Award for NBCOlympics.com coverage of the 2008 Games, and in 2008, Miller was named #3 among Sports Business Journal’s Top 20 “Most Influential In Digital Sports.” Miller also led NBC’s investment in Universal Sports.

Miller’s business background is complemented by his work as Senior Vice President, Business Group, for Intrawest Colorado. He oversaw business operations for two world-class mountain resorts (Winter Park and Copper Mountain, with more than 2.5 million visitors a year), a retail operation called Intrawest Retail Group (40+ stores in five states), and several Starbucks stores.

Miller also ran several businesses for the 2002 Olympic Winter Games, including Internet Operations, publications, video production, translation services, and archives. He created the first-ever strategic media partnership between NBC and an Olympic Organizing Committee, bringing together Olympics.com and NBCOlympics.com.

Miller was also Vice President and Managing Director, for Time Warner’s Mountain Sports Media, where he oversaw the Warren Miller Entertainment feature-film and TV production group. In addition, Miller’s turnaround of Skiing Magazine earned it its first-ever National Magazine Award nomination for General Excellence.

Miller lives with his family in Venice, California. Miller is a certified pet therapy handler, and serves as an independent director for Acquisio. He graduated with honors from Middlebury College.