Payton Phillips

Director of Analytics, Mississippi State

Payton Phillips is the Director of Analytics for Mississippi State University Athletics where he leads all data-driven business strategy initiatives – collaborating with marketing, ticketing, development/fundraising, business operations, and the Kraft Analytics Group. He has initiated the use of data analytics in decision-making in three Division 1 college athletics departments. At 23 years old, Payton hopes he doesn’t have to speak after the President…or a Commissioner…or anyone else. He earned a BSBA in economics, cum laude from the University of Florida and graduated with an MBA with a concentration in Sport & Entertainment Management from the University of South Florida. He and his wife live in Starkville, MS and have quickly come to love the sound of cowbells.