President – SilverStone International
Nichelle Gainey is the President of SilverStone International, a full-service business management firm that provides tailor-made business strategies and critical access for such global sports and business clientele.
As the youngest woman appointed to the prestigious 2010 FIFA World Cup Planning Committee, by the Chairman of the African Union in 2006, Nichelle was instrumental in coordinating American involvement as well as providing logistical/IT expertise to the newly built stadiums for FIFA’s 2010 World Cup in South Africa.
From her Birmingham, Alabama and New York offices, Nichelle continues to promote American business interests to create new job and trade opportunities while supporting the global cultural platform shared by the World Cup’s 715 million spectators. This includes organizing a six-nation soccer competition in the USA, advising the President of CAF on the successful 2008 African Cup of Nations, consulting with ESPN with the 2010 FIFA World Cup South Africa local organizing committee, serving as a member of the 2016 Olympic Committee, consulting Team Nigeria on the 2007 All-Africa Games, and advising various countries including China, Argentina, Mexico, South Africa, Trinidad & Tobago, Ghana, Nigeria, Tanzania, and Senegal on events sponsorships, training, logistics and policy.
Prior to founding Silverstone International, Nichelle served as an assistant commissioner of the Southwestern Athletic Conference (SWAC), where she developed and implemented the strategic roadmap that increased SWAC’s revenues by $4 million. She also changed the role of Historically Black Colleges and Universities (HBCU’s) in the NCAA by spearheading the establishment of NCAA soccer at HBCU’s while serving as a member of NCAA’s Division 1 Soccer Championship Bid and Site Selection Committee.
Today, Nichelle remains an active advisor for NASCAR’s Drive for Diversity program for HBCU’s, member of the National Association of Collegiate Directors of Athletics (NACDA), member of Marketing Opportunities in Business Entertainment (MOBE), member of the Executive Women’s Golf Association (EWGA), and member of the National Association of Women Business Owners (NAWBO). Additionally, Nichelle has been a keynote speaker on sports and globalization at Harvard’s Kennedy School of Government from 2008-2010.
After the 2010 FIFA World cup, Ms. Gainey was appointed to the Tobeka Madiba Zuma (TMZ )Foundation, founded by, the wife of President Jacob Zuma (President of the Republic of South Africa), Past board member of Girls Inc., and trustee of the Optimist Club.
Most recently Nichelle was a recipient of the prestigious national honor as being named, 2010 TNJ “25 Most Influential Women in Business in America”.