Michelle oversees all of the company’s revenue lines, including Consumer Products, Sponsorship Sales, WWE Network and New Business Development. Wilson also oversees Marketing, Corporate Communications, Creative Services, Entertainment Relations, Special Events, Research and Community Relations. She also spearheaded the company’s efforts to launch the WWE Network.
Michelle has transformed the Company’s approach to annual tent pole events, growing them into week-long events that attract attendees from around the world. She has ushered in a new approach for WWE in sales and sponsorships and has worked to secure key partnerships with blue-chip brands and companies including General Mills, Frito-Lay, Pepsi, Kraft Foods, General Motors, Mars, Colgate, Nestle and 7-Eleven.
Michelle sits on the Board of Directors for the Ad Council and the Stamford, Connecticut Chamber of Commerce. She is a cum laude graduate of the University of Pennsylvania and holds an MBA from Harvard Business School.