Michal Lorenc

Head of Ticketing & Live Events, Google

Mike is a 13-year veteran of Google and has held multiple leadership roles on the revenue generating side of the business. He’s currently heading up Google’s Ticketing & Live Events Group where he oversees Sales and Account Services Team responsible for fostering strategic relationships with key partners in Sports, Family Entertainment, Music and Ticketing Industries.

A seasoned industry veteran, Mike worked on a variety of strategic initiatives in marketing, business development and sales capabilities in North America and Europe, including establishing Google’s presence in his native Poland, helping build out Google offices in Ann Arbor, MI, and building out Mid-Market Sales team for Google Canada.

Prior to Google, Mike spent 4 years at AOLTimeWarner. He also teaches Social Media and Digital Marketing courses at Michigan State University, is a frequent speaker at industry events, and serves on the Board of Advisors at Washtenaw County Education Advisory Group and the Computer Information Systems Department at Eastern Michigan University.

He is a graduate of Loyola University of Chicago and currently resides in Ann Arbor, MI.