Maverick Carter, CEO of SpringHill Entertainment and its digital media company UNINTERRUPTED, oversees the companies’ overall strategic direction, new business partnerships, and multi-platform distribution efforts.
With an expanding portfolio of innovative projects, Carter has become an influential figure in the media and entertainment industry. In 2008, Carter and LeBron James launched SpringHill Entertainment, an entertainment and content company that develops creative content for digital, film, and television. One of SpringHill’s fastest growing ventures is UNINTERRUPTED, the multimedia content network that empowers athletes with a platform to develop and amplify their stories.
Carter also has an extensive background in marketing and business development. He helped establish LRMR Ventures, the company that oversees all of Carter’s and James’ investments and business assets. Carter also helped secure James’ unprecedented lifetime deal with Nike.