Senior Vice President of Business Operations, Philadelphia Eagles
Entering his tenth year in the NFL and sixth season as the Senior Vice President of Business Operations, Mark Donovan is responsible for the business side of the team.
Working closely on a daily basis with President, Joe Banner and CFO Don Smolenski to direct all non football operations, Mark leads the club’s efforts in television and radio production, retail operations, event acquisition and ticket sales, brand marketing, new media strategy, sponsorship sales and service, as well as premium sales and customer service.
Mark began his NFL career as a member of the league office serving as the senior director of marketing and sales. He moved to NFL from the National Hockey League, where he held the position of director of corporate sales and marketing.
Recognized as one of the most aggressive and successful business operations in sports, the Eagles have earned several awards under Donovan’s direction. In 2007 Forbes Magazine calculated the brand value of the 122 professional sports teams by adding up revenues from sponsorships, naming rights, local media, tickets and merchandise and named the Philadelphia Eagles as the “fastest growing brand” in the NFL. According to Forbes over the past three years the Eagles brand has grown 113 percent and is currently valued at $90 million. In 2008 Sports Business Journal ranked the Eagles #3 among NFL Teams with the “most creative/innovative marketing efforts”. In addition, PhiladelphiaEagles.com has been selected the best overall web site among NFL teams three times, Eagles Television Network has won 32 prestigious sports Emmy Awards and 53 Telly Awards, and Donovan and his marketing department earned 11 Philadelphia ADDY Awards for the “You Can’t Script This Stuff” campaign.
Donovan, himself, earned a prestigious national award in 2005 as a recipient of the Sports Business Journal’s Forty under 40 awards, which honors the 40 most influential sports executives under the age of 40.
In addition to serving as the home of the Philadelphia Eagles, Lincoln Financial Field has quickly developed a reputation as a premier sports and entertainment facility. Mark has led the effort to acquire, negotiate, sell and manage events ranging from Bruce Springsteen concerts, Manchester United and Chelsea FC soccer matches, the annual Army/Navy Game, Temple Football and Women’s World Cup Soccer. In 2005 and 2006 the venue hosted the NCAA Lacrosse Championship over Memorial Day weekend. Through the efforts of the Eagles organization and the local organizing committee the team shattered all previous ticket sales records making it the largest ticketed NCAA Championship event to date. In 2007, 2008 and 2009 Lincoln Financial Field hosts the largest country music festival in the history of the Delaware Valley when Kenny Chesney and friends appear. Primarily utilizing the Eagles database and season ticket waitlist over 50,000 tickets sold in record time each year.
Mark was selected by Commissioner Goodell as one of the eight Club Representatives to serve on the NFL Club Business Working Committee. He also serves on the National Board of Directors of Pop Warner Football, The Police Athletic League of Philadelphia, The Philadelphia Sports Congress and is a member of the Greater Philadelphia Chamber of Commerce Board of Directors.
A native of Pittsburgh, Mark graduated from Brown University with a double major in political science and organizational behavior and management. He also played quarterback and was elected team captain of the Brown Football Team. Upon graduation he signed a free agent contract with the New York Giants.
Mark and his wife, Kathleen, have a son, Luke, and a daughter, Maeve.