Lauren Riker

Global Marketing Analytics Manager
New Balance

Lauren Riker is the Global Marketing Analytics Manager at New Balance, overseeing paid, owned, and earned media measurement and insights. Previously, Lauren worked on brand communications at Keds, a sneaker brand under the Wolverine Worldwide portfolio, where she managed the brand’s social media content strategy, planning and execution. Lauren started her career in digital marketing at a small startup, UsTrendy, an online marketplace for independent boutiques and fashion designers.
Lauren earned a Bachelor of Science in Marketing degree and an MBA with a concentration in Marketing from Bentley University.