Kristin Lane

Kristin Lane

Partner, Forty Forty

Kristin joined Forty Forty in October 2006 to establish an East Coast presence for the Bay Area agency founded by partners John Trotter and Scott Drummond in 2001. Forty Forty specializes in extending corporate brands into sports and entertainment environments through brand strategy, comprehensive identity systems, and unique consumer experiences to fulfill the ‘sweet spot’ where fan, team, sport and corporate brand meet. Kristin guides strategy and brand extension efforts for corporate, entertainment and sports brands seeking to leverage new communications platforms.

She has more than 15 years experience in partnership marketing. She is adept at ensuring that when two brands are creating a joint marketing venture that the right tools are created to respect and preserve the existing equities of both brands, while creating something that is the greater than the sum of the parts.

Prior to joining Forty Forty, Kristin directed the corporate sponsorships and brand promotions as SVP for the Royal Bank of Scotland’s US subsidiary Citizens Financial Group. Throughout her tenure, she negotiated complex sponsorship and co-marketing deals with professional sports teams, public entities and retail brands including the $95 million naming rights agreement with the Philadelphia Phillies.

Forty Forty’s client list includes the NFLPA, NFL Players Brand, Atlanta Braves, Coca-Cola, Williams Energy, Gap, Visa, Major League Soccer, and numerous other brands engaged in leveraging sports and entertainment.