Kathy Carter

Soccer United Marketing
Kathy Carter

Kathy Carter is President of Soccer United Marketing, a position which oversees the commercial and marketing aspects of the business for Major League Soccer’s commercial subsidiary. Carter and her group are responsible for all sales and servicing for some of the premier soccer properties in the United States, including Major League Soccer, the Mexican National Team and famed Mexican club team Chivas de Guadalajara’s rights in the U.S., multiple CONCACAF properties and U.S. Soccer and all of its National Teams.

Carter serves as the U.S. representative on FIFA’s Committee for Women’s Football and the FIFA Women’s World Cup.

Carter served as Vice President, Sales and Marketing for Anschutz Entertainment Group (AEG) prior to her position with SUM. At AEG, Carter worked to sign major partnership deals with The Home Depot Center, as well as oversaw the sponsorship sales division for AEG, which included the then six AEG-operated MLS teams; the NHL’s Los Angeles Kings; the Women’s Tennis Association (WTA) Tour Championships; and the Home Depot Track & Field Invitational.

Prior to her work with AEG, Carter was a vice president for Envision, where she opened and managed the firm’s New York office, with a primary focus on facility representation. Carter joined Envision from ISL United States in 2001. As Vice President, Sales and Marketing for ISL U.S., Carter was responsible for partnership and advertising sales for the Tennis Masters Series, the Association of Tennis Professional’s (ATP) premier series of men’s professional tennis tournaments.

Carter served as Major League Soccer’s Vice President of Corporate Marketing from the League’s inception until late 1999. Carter’s five years with the League office came on the heels of two years with the World Cup USA 1994 organizing committee.

Carter is a recipient of both the SportsBusiness Journal and Crain’s New York Business Forty Under 40 awards, as well as the 2009 Women in Sports and Events (WISE) award.

A graduate of the College of William and Mary, she was a starter on the nationally ranked woman’s soccer team. Carter resides in New York City.