Kasra Jafroodi is a senior business analyst for Activision Blizzard Esports Leagues, and oversees research, measurement, and analytics for the Overwatch League.
Over the past 2 years, Jafroodi has developed industry-first research and measurement partnerships, supporting the revenue operations of the business and proving ROI to Overwatch League partners.
Prior to his role on the Overwatch League, he was a consultant at MediaLink where he advised some of the world’s largest brands -including AT&T and Fox – in their media and creative agency selection process.