Jonathan A. Jensen

Assistant Professor, University of North Carolina at Chapel Hill

A former executive with global sport and event marketing agencies in Omnicom and Publicis Groupe, Jensen now serves as a sport marketing professor and consultant whose focus is assisting both brand marketers and sport organizations in strategic decision-making, in particular the negotiation, activation, and effective measurement of the return on investment from sport sponsorships. His research has been featured in The Wall Street Journal, The Economist, AdWeek, The Baltimore Sun, Columbus Dispatch, and Portland Business Journal, and published in several leading academic journals, including the Journal of Sport Management, Journal of Advertising Research, Business Horizons, Journal of Consumer Marketing, Journal of Global Marketing, Journal of Quantitative Analysis in Sports, and the International Journal of Sports Marketing and Sponsorship, where he serves on the editorial board.