Jon Hickey is Senior Vice President of Sports and Entertainment Marketing for Mullen. Jon, the former vice president of marketing with the Boston Celtics, joined Mullen in May 2005 to guide the agency’s sports and entertainment marketing practice. He instantly expanded Mullen’s relationships with General Motors Cardmember Service and Progress Energy, to strategically optimize their respective partnerships with NASCAR, NCAA College Basketball, MLB, and the NHL. Jon and his team also developed LendingTree’s sponsorship of the PGA Tour and other sports investments as well as supporting the growth of the LPGA Legends Tour.
Prior to the Celtics, Jon, a 15-year industry veteran, was with Digitas, where he led sponsorship and promotion campaigns for General Motors, Delta Airlines, Charles Schwab, and AT&T. Jon has a BS in Marketing from the University of Rhode Island and an MBA from Bentley College.