ESPN New Media
John Kosner was named Senior Vice President ESPN New Media in March 2003. In this role, Kosner oversees ESPN.com and the award-winning site’s editorial, production, sales and marketing operations. Additionally, he oversees ESPN360 the interactive and customizable broadband service from ESPN. Kosner most recently served as senior vice president of business operations and programming for ESPN.com since January 2002, overseeing business development and ESPN’s product development in broadband, wireless, interactive TV and new technologies. Kosner joined ESPN.com in December 1999 as vice president of programming and broadband development, negotiating new agreements with the NBA and Major League Baseball, and spearheading a number of new programming sections, including ESPN.com’s horseracing and outdoors sections and ESPNRadio.com. At the 2001 X Games in Philadelphia, his group launched ESPN Broadband, a proprietary service for ESPN’s video distribution partners.
Kosner, a 20-year media veteran, began his tenure at ESPN as vice president of programming development for ESPN, Inc. While in this capacity, he was involved in the acquisition of ESPN and ABC’s exclusive prime time NFL rights, and the networks’ exclusive NHL package, as well as ESPN.com’s renewal of its exclusive NFL, NBA and NASCAR agreements. Kosner oversaw ESPN’s day-to-day programming relationships with the NBA, WNBA, and The Walt Disney Company, and worked on a wide variety of programming projects for ESPN, ESPN2, ESPN Classic, ESPN Pay-Per-View, ESPN Radio, ESPN Enterprises and ESPN.com. Prior to ESPN, Kosner joined Sports Illustrated in 1994 and was responsible for the planning and development of all television and interactive programming for Sports Illustrated and SI for Kids magazines. Before Sports Illustrated, Kosner spent seven years with the NBA, rising from broadcast coordinator to director of broadcasting and then to vice president of broadcasting. Kosner began his career at CBS Sports in 1982. Kosner was graduated with distinction from Stanford University in 1982 with a Bachelor of Arts degree in American History.