John Collins joined On Location Experiences in December 2015 as Chief Executive Officer. Collins has overseen the company’s expansion from a $35M, four-person, single event entity (formerly NFL On Location) to one now boasting over $650M in annual revenues across 150 sports rights holder partnerships and 300 artist and music tour relationships. OLE currently has 550 employees across 7 offices. Collins has fueled OLE’s rapid growth through acquisitions and deep strategic partnerships that have positioned On Location Experiences as the leading direct to consumer experiential content provider creating proprietary fan experiences around the biggest events in sports and music.
Collins came to On Location Experiences from the National Hockey League, where he served as Chief Operating Officer for nine seasons. He was the architect of a brand and business strategy that helped transform the NHL and drove unprecedented levels of popularity and financial growth. Over Collins’ tenure, the NHL grew from a $2B to a $4B industry, with national businesses averaging 18% annual revenue growth and 28% annual operating profit growth, while the league was recognized as Sports League of the Year twice by Sports Business Journal. His accomplishments included a $2.2B media rights deal with NBC, a $5.2B landmark rights agreement with Rogers, a groundbreaking $1B digital media rights partnership with MLB Advanced Media, and the creation of the Winter Classic.
Prior to joining NHL, Collins was a senior executive with the National Football League for 15 years before being appointed CEO and President of the Cleveland Browns for the 2004-06 seasons.