CEO, The Intelligence Group
Joe’s career spans nearly 30 years in communications, marketing and business strategy. Currently, he is Chief Executive of The Intelligence Group (IG), a leading consumer insights firm focused on youth culture and consumer trends. IG is the publisher of The Cassandra Report which, for 15 years, has been the definitive quarterly syndicated study of youth attitudes, behaviors and consumption for marketers. IG also consults with an array of corporate clients and agencies on their marketing strategies for engaging youth audiences, including Microsoft, Visa, Nordstrom, Target, T-Mobile, Unilever, Time Warner and Leo Burnett, among many others. IG is wholly owned by Creative Artists Agency (CAA), the largest entertainment and sports talent agency in the world.
Previously, from 2004 to 2008, Joe was a partner of SS+K (formerly Shepardson, Stern + Kaminsky), an integrated, non-traditional marketing communications agency that, among its many accomplishments, was part of the Obama for President media team during the campaign leading up to the 2008 elections with a focus on developing campaigns designed to get out the youth vote. Previously, he served in a series of senior management positions at Weber Shandwick, the world’s largest public relations agency, including President of its Global Technology Practice and President of its Western Region operations.
Joe started his career as a Capitol Hill journalist and later served as a legislative aide to U.S. Representative Edward J. Markey (D-MA) and as press secretary to the late U.S. Representative Ted S. Weiss (D-NY).
He resides in Woodland Hills, CA with his wife and two children. However, he was raised in Cherry Hill, NJ and awaits his lifelong dream, still, of sitting in the stands while his beloved Philadelphia Eagles hoist a Super Bowl trophy.