Jeff Ma

Bet the Process

As one of the leaders of the infamous MIT Blackjack team , Jeff Ma was the inspiration for the main character in the best-selling book Bringing Down the House and the hit movie, 21. In addition, he has helped start four different companies including (sold to Demand Media), CircleLending (sold to Virgin), Citizen Sports (sold to Yahoo) and tenXer (acquired by Twitter). In that time, he has become a sought-after speaker showing companies how to harness the power of numbers to make better bottom line business decisions; decisions that, often, are the difference between winning and losing.

Beyond his work in the start up world, Ma has worked as a consultant to the San Francisco 49ers, the Portland Trail Blazers and Adidas, helping them to make better decisions using data and analytics. He spent two years working as on air talent for ESPN and served as their first Predictive Analytics Expert. His book, “The House Advantage: Playing the Odds to Win Big in Business” was a business bestseller and draws on his unique experiences at the table and in the sports world creating a truly accessible work about business analytics.

Ma most recently served as the Vice President of Analytics at Twitter, where he lead the central analytics and data science team helping the company to make better data driven decisions. He left Twitter in May of 2018 and is currently exploring opportunities around the intersection of media, analytics and legalized sports betting and is the Co-Host of Bet the Process, a popular podcast exploring sports betting from an analytical standpoint.