Javier Sobrino

Strategy & Knowledge Director, FC Barcelona

Javier is Strategy & Knowledge Director at FC Barcelona. He has developed the Corporate Strategic Plan (2015-2021) and coordinates its implementation. He leads the Clubs Innovation activities, which include the launch and development of the Barça Innovation Hub project, leading innovation initiative in the sports industry.

Javier is also Professor of Strategic Management & Innovation in the sports industry in different Universities. He has written different books, including “Sport, an economic sector” and “Sports Diplomacy”. He has also been involved in projects related to sport policies implementation and the transversal impact of sport.

He has an MBA from INSEAD and a Law and Business Degree at Universidad Pontificia Comillas (ICADE) in Madrid.

Proud father of three, he has developed his career in the Sports Industry as a consultant serving different international sport clubs and institutions. Prior to that he worked in the banking sector in strategic planning positions and as senior manager at Accenture.