Speaker Profile
Ian Fitzpatrick
Global Director of Brand Marketing and Operations, New Balance
ABOUT
Ian Fitzpatrick is the Global Director of Brand Marketing and Operations at New Balance. Previously, he was founding partner and Chief Strategy Officer at the Boston-based agency Almighty, where he led initiatives for L.L.Bean, PUMA, the US Marine Corps, and Al Gore’s Climate Project, among others. Other credits include work supporting the North American launch of MINI and the launch of the truth anti-tobacco campaign. He is an advisor at TechStars and the Harvard Innovation Lab, and a trustee with the Boston chapter of the Awesome Foundation.
Ian Fitzpatrick
Speaker's Events
SSAC
2019 Conference
With most aspects of our daily lives featuring advertising or sponsorships of some kind, it is increasingly difficult for brands to quantify and attribute the value that they get out of specific sponsorships.
Ian Fitzpatrick
