Hana (Peljto) Cluff is Vice President of Applied Analytics at WarnerMedia. She leads business, data, and technology strategy for the Applied Analytics group, which uses data and analytics to drive strategic decisions across WarnerMedia’s operating divisions, including Warner Bros., Turner, and HBO.
Prior to WarnerMedia, Hana was a consultant at OC&C Strategy Consultants advising domestic and international clients on business, growth, and product strategy across various verticals including retail, consumer products, information services, and private equity. Hana also spent time at Converse and PepsiCo (Gatorade) in brand strategy roles.
Prior to her business career, Hana spent several years playing professional basketball in France’s top women’s league after a decorated college career. At Harvard, Hana finished as the third leading scorer in Ivy League history. She was recently inducted into the Harvard Athletics Hall of Fame.
Hana holds an A.B. in Psychology with honors from Harvard University and an M.B.A. from the MIT Sloan School of Management where she was a Siebel Scholar. Hana co-led the 2011 MIT Sloan Sports Analytics Conference.