Greg Via

Greg Via

Global Director of Sports Marketing, The Gillette Company / P&G

Greg Via has been the Global Director- Sports Marketing, The Gillette Company since 2007. He is responsible for the Gillette’s involvement in the global sports market place and the care taker of Gillette 100 + years of using Sport to drive the business.

Greg oversees the Gillette Global Sports platform that centers brand activation of Gillette Stadium, NFL, MLB, NASCAR, F1, Soccer and Olympics.

Gillette also has built core programs around some of the world’s greatest athletes such as Roger Federer, Derek Jeter, Tiger Woods, Thierry Henry, Kaka, Messi, Tyson Gay, Ryan Lochte and many more.

Formerly, Greg was the Vice President, Alliance and Licensing at New Era Cap.  Prior, he was the Vice President, Worldwide Corporate Sponsorship, Motorola and the Director of Worldwide Sports Marketing, Gatorade.

Greg began his career in sports during the 1982 World’s Fair, where he was an assistant to the Director of Sports.  He also was Head Cross Country Coach at LSU and Assistant Coach at the University of Tennessee.

Greg is a native of Clifton Forge, Virginia and a graduate of Bridgewater College and the University of Tennessee.  He resides in Boston with his wife Vicki and their daughter Kristin.