General Manager, Sports, Zebra Technologies
Eric Petrosinelli is a General Manager, Sports for Zebra Technologies, a global leader in products and services that provide real-time visibility into organizations’ assets, people and transactions. He is responsible for building Zebra’s new sports vertical business which will deliver Next Generation Statistics (NGS) across domestic and international professional, collegiate and amateur properties. Zebra recently partnered with the NFL to enhance all aspects of the game, most notably the fan experience, but also things like coaching, scouting, training, and officiating. The Zebra sports solution enables the NFL to gain real-time insight into the action happening on the field of play, providing precise location and motion performance data, allowing for new, innovative ways to analyze data and understand the game.
Mr. Petrosinelli joined Zebra Technologies after serving as Executive Vice President at GroupM ESP, the agency acting as the Entertainment & Sports marketing consultancy within GroupM, the world’s largest media agency network. He oversaw client sponsorship strategy and activation efforts for key clients such as Accenture, Chevron, Citi, IKEA, Marriott, Scotts and Xerox; and lead the business solutions group tasked with overseeing business development efforts across the practice, research and insights activities, and the innovations area supporting client efforts.
Before joining GroupM ESP, he founded Five Star Sports, and consulted with various Fortune 500 companies to optimize their sponsorship investments with MLB, NFL, NHL and their Member Clubs. Some of the clients Five Star Sports worked with included Alex and Ani, Bank of America, Continental Airlines, Dunkin Donuts, Expedia, MasterCard, McDonald’s, NIKE, Subway and Under Armour; with notable programs being the design and implementation of a consumer marketing program for Bank of America’s introduction of MLB & NFL affinity banking cards.
Prior to founding Five Star Sports, Mr. Petrosinelli worked at National Football League Properties, where he managed the NFL on-field and sidelines business with partners such as Adidas, Champion, Nike, Puma, Reebok, Russell Athletic and Wilson Sporting Goods. Additionally, Mr. Petrosinelli was appointed as NFL Properties liaison with League Office for NFL 75th Anniversary program, and lead the development NFL “Throwbacks” uniforms, the first league-wide use of retrospective uniforms in sports.
Mr. Petrosinelli is a military Veteran, having served in the US Air Force for five years and achieved the rank of Captain. During his Air Force career, Mr. Petrosinelli was awarded with the National Defense Service Medal, Air Force Commendation Medal and Air Force Longevity Service Award Ribbon.
Mr. Petrosinelli is a graduate of the J.L. Kellogg Graduate School of Management, where he earned his Masters Degree in Business Administration, and Worcester Polytechnic Institute, where he earned a Bachelor of Science in Electrical Engineering. He currently resides in Westport, CT, with his wife and three children.