DAVID HIGHHILL is a Director in the Club Business Development Group at the NFL. This data-driven group focuses on leveraging analytics to grow local revenue for each of the 32 NFL franchises, as well as directing strategy and revenue generation efforts around tent-pole League events like the Super Bowl, Pro Bowl, and International Series. Previously, David ran the predictive analytics group at Turnkey Sports and Entertainment, building sales prospecting models, predictive customer loyalty models, and performing database segmentation analysis for professional sports clubs. These analyses drove millions of dollars in new sales and targeted retention for clients on the Prospector platform. He received his B.A. and M.S. from Lehigh University, focusing on Psychology research, statistical analysis, and athlete identity development.