David Higdon currently serves as Global Head of Communications, Esports for Riot Games, publisher of League of Legends, the world’s most popular esport. He joined Riot in 2018 to amplify storytelling around its global events (World Championship, Mid-Season Invitational, and All-Star Event) as well as its 12 global leagues, teams, players, and partners such as Louis Vuitton, Mastercard, NIKE, State Farm, and Red Bull.
David has previously served in global leadership roles for a number of sports organizations including LPGA Tour, ATP Tour, NASCAR, and Champ Car World Series. As NASCAR Vice President, Integrated Marketing Communications, Higdon developed strategic initiatives for the motorsports series and led organization-wide business development projects. NASCAR was honored with the 2015 PRWeek “In-House PR Team of the Year.”
David serves as Head of Strategy for Hal Higdon LLC, managing his father’s successful running training programs and social media.