Cole joined Fanatics as Chief Commercial Officer in October 2016 and oversees the strategy to provide new omni-channel growth opportunities for the company and optimize service and support for the hundreds of professional and collegiate teams across the Fanatics platform. Cole brings together a wide variety of company capabilities, including e-commerce, apparel manufacturing and Fanatics’ rapidly expanding in-venue and stadium business, to ensure all team partners can maximize the full range of growth opportunities available to them from Fanatics.
Cole came to Fanatics with an extensive background in sports and entertainment, having more than 16 years of experience leading client business, strategic partnerships and business analytics for a host of organizations. As CRO at Ticketmaster, Cole was responsible for the company’s business throughout North America, and spearheaded its league-wide enterprise deals with the NBA, NFL and NHL. Cole graduated from TCU and got his MBA from SMU.