Christine Kim is the Senior Director of Marketing at the National Football League (NFL). In her role, Christine is responsible for leading media planning and buying for League marketing initiatives such as Thursday Night Football and the NFL Draft. Christine has also led the launch of the new Social Promotions function at the NFL, leveraging Social platforms as effective marketing channels.
Prior to joining the NFL, Christine served as Director, Product Growth at ESPN for 3 years as Messaging Platform Product lead across ESPN’s mobile apps. In addition, Christine was responsible for Global SEO Product, and Product Analytics.
Prior to working in Sports media, Christine has over 10 years’ experience within various digital marketing roles at eBay and Homeaway, both in the U.S. and in London, U.K.