Brian Jennings

EVP of Marketing, NHL

It takes strong leadership, keen instincts, and a clear focus on company success to make a lasting impact in the field of consumer products marketing. With more than 15 years of experience in strategic planning and all facets of operations, Brian P. Jennings has done just that. A master team builder and hands-on leader, Brian has achieved a reputation for innovation, consistency and performance excellence – all while achieving outstanding profitability.

As Executive Vice President of Marketing, Brian is responsible for the League’s marketing, retail and licensing operations throughout North America. Under Brian’s leadership, the consumer products business unit has consistently generated more than one billion dollars annually for the past three years. Most recently, Brian has been leading the project team that designed and ultimately operate the NHL Powered by Rbk flagship 6,700-square-foot retail store in New York City, which opened in October 2007.

Brian’s results-driven management style is demonstrated by his ability to successfully balance operations management with innovative marketing functions. While managing relationships and high-dollar negotiations with strategic partners, Brian produced some of the most recognized and celebrated marketing initiatives in the industry. His leadership achievements have been acknowledged throughout the industry and by Street & Smith’s and The Sporting Goods Business, who named him one of the “Top 40 Sports Executives under the Age of 40.”

Since joining the NHL in 1990, Brian has been an active volunteer for the Special Olympics and Ice Hockey in Harlem. He has also been a member of the Executive-in-Residence Program of the University of New Haven since 1998, and was honored with the University’s Outstanding Community Service Award in 2001.

Brian Jennings is a dynamic and creative professional with the ability to leverage both strategic and operational resources to market products, initiate relationships, enhance business practices, and fuel revenues. He was educated at Siena College, and attended Executive training programs at New York University and Columbia University.

He currently resides in Old Greenwich, Conn. with his wife and two children.