Senior Vice President of Business Operations, Kansas City Chiefs
Bill Chapin was named the Chiefs Senior Vice President of Business Operations on Dec. 15, 2011 and enters his second season with Kansas City in 2013. Chapin’s responsibilities include overseeing marketing strategy and implementation, branding, advertising, market research, fan development, digital and social media, community outreach, charitable giving, 65 TPT production and game entertainment, the Chiefs Art Program, special events, including concerts & college football games, the Chiefs Cheerleaders, Red Coaters, and KC Wolf.
Chapin is currently spearheading the development of Chiefs Kingdom Pass, a new program designed to enhance the year-round experience of the club’s Season Ticket Holders. The Chiefs Kingdom Pass is the first Season Ticket Holder program in the NFL to provide a fully- integrated experience incorporating ticketless technology, exclusive content and a rewards program. In addition, the club re-launched Chiefs Mobile - a team app that will be available on all mobile platforms for all fans with exclusive content and replays available only at Arrowhead on game days via WI-FI that will enhance the fan experience.