Ariel is Co-CEO of WME | IMG, the global leader in entertainment, sports, events, media and fashion. Operating in more than 25 countries around the world, the company specializes in talent representation and management; brand strategy, activation and licensing; media production and distribution; and event management.
After co-founding Endeavor in 1995, Ariel and Co-CEO Patrick Whitesell orchestrated the largest talent agency merger in history in 2009 when they partnered with William Morris to form WME.
Ariel and Whitesell also oversee WME | IMG’s network of world-class partner companies including: UFC, Droga5, Frieze, The Miss Universe Organization, and Professional Bull Riders (PBR).
A graduate of Macalester College, Ariel is an associate member of the Academy of Motion Pictures Arts & Sciences and sits on the boards of Live Nation and MOCA. Additionally, Ariel has been named one of Fast Company’s Most Creative People in Business and one of Fortune’s Businesspersons of the Year.