Ann Marie Dumais, Vice President of Sales & Marketing for Nielsen Ventures, is a 15+ year veteran across various Nielsen owned companies. Nielsen is a global information and media company with leading brands in marketing information (ACNielsen) and media measurement and information (Nielsen Media Research.) Her current responsibilities include launching and marketing innovative new marketing services for the media and entertainment industry. Most recently, Ann Marie has been working on several ground-breaking sports sponsorship measurement tools that enable both buyers and sellers of sponsorships to better plan, optimize and execute. These new services, including Sponsorship ScorecardTM and FANLinksTM, reside within the Nielsen Sports division. Nielsen Sports, a division of Nielsen Media Research, specializes in creating best practices for the sports sponsorship industry. Nielsen Sports is a founded on a heritage and commitment to providing information that is results-oriented and objective for both buyers and sellers of sports sponsorships.