Amy Latimer was part of TD Garden’s inaugural executive team in 1995, and through successive leadership roles she was promoted to president of the venue in 2012.
As an early adopter of database marketing, Latimer founded the e-business departments for both TD Garden and the Boston Bruins. Throughout her tenure, she has served in various sales, marketing and ticketing roles that have continued to place TD Garden at the forefront of the industry. Under the leadership of Charlie Jacobs, CEO of Delaware North’s Boston Holdings, Latimer helped guide the arena through a $70 million, floor-to-ceiling renovation in 2015.
Under Latimer’s leadership, TD Garden has just completed its latest transformation phase. In the 2019-20 season, the arena debuted the more than $100 million, 50,000-square-foot expansion of the arena that added new fan amenities, fresh food and beverage concepts and an all new premium arena experience called Boston Garden Society. The joint venture partnership between Delaware North and Boston Properties, The Hub on Causeway, was also officially opened this season. The 1.5-million-square-foot site of the original Boston Garden that broke ground in January 2016 is now home to TD Garden’s new grand entrance, Banners Restaurant, Big Night Live, a smaller scale live entertainment venue, ArcLight Movie Theaters and Star Market, the city’s largest grocery store, among other amenities for visitors and TD Garden fans.
Thanks to her extensive experience and knowledge in the sports and arena industry, Latimer continues to champion TD Garden as a best-in-class innovator, overseeing the areas of premium service, fan experience and overall revenue generation. She continues to raise the profile for Boston’s premier sports and entertainment arena by attracting national and international events, including the 2015 NCAA Frozen Four, 2016 ISU World Figure Skating Championships, the 2018 NCAA Men’s Basketball East Regional, The Laver Cup, WWE’s SummerSlam and the 2022 NCAA Men’s Frozen Four.
A recognized leader in the sports and arena industry, Latimer was named one of Sports Business Journal’s “Game Changers” in 2011, “WISE Woman of the Year” in 2015 and a “Boston Business Power Player” in 2017 by Boston Magazine. With Latimer at the helm, TD Garden has been consistently ranked among The Boston Globe’s “Top 100 Women-led businesses in Boston.”
Latimer also oversees and participates in many of the arena’s charitable endeavors supported by the arena’s philanthropic arm, Garden Neighborhood Charities. She serves as the executive director of Garden Neighborhood Charities, in addition to serving on the Salvation Army of Massachusetts State advisory board, the MIAA Educational Athletic advisory board, The Special Olympics of MA advisory board, Good Sports Inc. board of directors and the Shooting Touch board of directors. She continues to play a key role in developing and hosting annual events and support for community partners such as The Salvation Army, Action for Boston Community Development, Friends of Boston’s Homeless, Good Sports and The Special Olympics Massachusetts.
Additionally, Latimer was appointed to the Massachusetts Convention Center Authority’s board of directors and named to the New England Advisory Council for the Boston Federal Reserve.
The native of Ellicott City, Md., received a degree in political science from the University of Rhode Island, where she attended on a full basketball scholarship. Latimer also took political management courses at George Washington University and worked for Empower America while living in Washington, D.C. She currently resides in Topsfield, Mass., with her husband, Jody, and their three sons.