Alissa Lieppman

Director of Club Digital Strategy, NFL

Alissa Lieppman is the Director of Club Digital Strategy for the National Football League. In this role, she works closely with the 32 NFL clubs to optimize and achieve each organization’s digital objectives for their websites and social channels. By using the wealth of data available, this presents opportunities to identify the most engaging content, optimize page layouts and site structures, and determine trends from both an aggregate and individual club level. Alissa regularly to each NFL club to consult with and educate various departments about the importance of optimizing digital and social media to continue their organization’s growth and brand reach. A Trojan at heart, Alissa graduated from the Marshall School of Business at the University of Southern California.