Virtual and augmented reality have the potential to reshape sports on multiple dimensions, ranging from the way fans consume live competition, to how athletes prepare for gameday. In this week’s edition of What We’re Reading, we highlight some of the key ways that the technology of the future is starting to impact the world of sports today.
- Earlier this month, the NBA, Intel and Turner Sports announced a multiyear partnership to make virtual reality a part of the NBA on TNT viewing experience. This partnership officially commences in February during All Star Weekend!
- With player safety becoming a paramount concern in football, college coaches and athletes have been turning more and more to VR solutions in order to simulate real-game scenarios, getting more reps in than could be accomplished within the confines of NCAA player safety regulations. The success within college football is leading to these technologies being adopted in the pros.
- Everysight has developed an augmented reality headset available for cyclists, which allows them to see key performance data displayed within their line of sight, ensuring they stay focused on the course. This technology is being explored for suitability for other sports.
- The NFL just opened NFL Experience in Times Square, an immersive fan attraction that included an augmented reality component designed to provide fans with the full experience of celebrating a super bowl championship, complete with the Gatorade dunk.
- Finally, this piece from Forbes examines potential legal conflicts that can arise from esports and VR firms connecting to make innovative games and sports experiences.