Jessica Gelman


Jessica Gelman is the CEO of Kraft Analytics Group (KAGR), a technology and services company focused on data management, advanced analytics and strategic consulting in the sports and entertainment space.  It was founded in 2016 after a 15-year evolution that began by powering the business side of the Kraft Sports Group (New England Patriots, Gillette Stadium, New England Revolution). Gelman oversees a team that helps organizations become data-driven and use analytic insights to grow the bottom line.   

Since joining the Kraft Family on the business side of their sports properties in 2002, Gelman has overseen  many areas, including business operations (ticketing, retail, and analytics), customer marketing (database marketing, market research, and sales planning), and strategy. 

Gelman has received recognition for her leadership and innovation, including the 2014 Sports Business Journal “Forty under 40” which honors the most promising young executives in sports business under the age of 40 and in 2012 Sports Business Journal’s “Game Changers,” which honors women who are leading and innovating in sports business. 

Previously, Gelman worked as a strategy consultant at the Mitchell Madison Group, a McKinsey spin-off, and played professional basketball in Europe.  Gelman has been inducted into both the New England Basketball Hall of Fame and The Connecticut Women’s Basketball Hall of Fame. 

Gelman earned an MBA from Harvard Business School and a BA, cum laude from Harvard College. While at Harvard, she was honored as Harvard Female Athlete of the Year after leading Harvard to consecutive Ivy League titles and NCAA Tournament appearances.  She is an elected board member of the Harvard Alumni Association and the Harvard Varsity Club.  Gelman co-founded and continues to co-chair the annual MIT Sloan Sports Analytics Conference, the first and largest analytically focused sports conference. 

Gelman is married, has two sons, and resides in the greater Boston area.