Winning Outside the Game in the Business of Sports

Friday, March 1 12:15 PM – 1:15 PM
Bill James Room

The sports industry is changing every day: questions around media rights are more pertinent than ever, consumer interests and desired engagement are evolving quickly, the ticketing industry is undergoing a massive shift, and start-up leagues and technologies are challenging leagues who had a near monopoly on fans attention. Meet the leaders who are shaping the response to external agents of change and crafting visions and strategies that will define the future of sports business. On this panel, industry leaders from some of the most influential companies in sports will share insights on how they’ve transformed their organizations and themselves to keep pace with the sports industry evolution.

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